Watershed Wellness Center
Company History
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1993
Spartan Enterprises, Inc. is founded and begins bottling water in Dewitt, MI. Introduces Michigan Mineral – Premium Natural Water to convenience stores and supermarkets throughout Michigan. Bob McCauley, our founder, started bottling the water in his basement. He would later become a Type II non-transient water Supply Operator with the State of Michigan [S-5, D-5]. Dr. Bob has been working with and around water his entire life. His father, Robert F. McCauley, Sr., received his doctorate from MIT Massachusetts Institute of Technology civil and sanitary engineering at Michigan State University and ran Wolverine Engineers & Survyors - all things water.
1994
Michigan Mineral becomes the largest selling bottled water in Lansing, Michigan.
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1995
The Watershed is established in Lansing, MI. The first company to begin selling Water Ionizers and Ionized Water by the gallon in the United States.
Becomes Lansing’s largest 5 gallon bottled water and water cooler distributor.
Begins importing and marketing Chlorella and Spirulina.
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1999
Becomes the largest importer of Water Ionizers and Chlorella in North America.
Becomes the North American exclusive representative for the Taiwan Chlorella Manufacturing Company, the world's largest Chlorella producer.
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2000
Becomes the US exclusive importer of Jupiter Water Ionizers (Dong Yang Science), Seoul, Korea.
2002
Achieving Great Health Radio Program is started, the first radio program in North America that promotes the raw food diet and other natural ways to health.
2005
WWC becomes the exclusive U.S. importer of water ionizers produced in Taiwan
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2009
Trademarks Nature Built™ as its official brand name.
“Designed by Nature’s Hand” becomes official motto of the WWC.
Begins tableting Spirulina and Chlorella with Herbal Extracts, which is first on the market.
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2011
Becomes the US largest importer of Chlorella & Water Ionizers from Taiwan 8 new chlorella combined with herbal combinations were added to the WWC product line.
First launch of the NatureBuilt® Products of Spirulina, Chlorella, Herbal Extracts, Pet Products and Angstrom Minerals.
2012
Moved to our new facility at 16280 National Parkway, Lansing, MI 48906. It is 8x the size of the old building. 11,000 sq. ft., including an 8,000 sq ft warehouse.
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2014
Creates the Every Wednesday Sale which is immediately successful, and therefore copied by numerous other businesses.
2015
Dr. Bob's Naturals - Brand launch. New website launch (Our 5th website revision in 22 years.)
2017
Complete office and warehouse restructuring of the Watershed, stream-lining effeciency so we can deliver the Healthiest products on earth to you at an affordable price. What has often been called the "Watershed Way" of doing business now will be the only way we do business, fairly, friendly and now - efficiently.
Purchased a high-speed pouch-filler, a Durapak M-7. Watershed becomes a contract packager or co-packer.
New partnership with Superior Man Naturals, LLC to distribute Dr. Bob's Naturals brand worldwide.
